Knock, knock. Who’s there? Your holiday sales! Black Friday and Cyber Monday are now upon us, meaning you have to stay on top of your game as the competition heats up. Amazon is expecting record numbers, and retailers can be certain that new challenges will be popping up left and right. We’ve got your back, though. Here are the top stories you need to know to keep your head in the game for holiday retail:
Good news for third-party retailers: Amazon says you’ll have a record holiday season. This year, Amazon is relying more heavily on both Fulfillment by Amazon and Seller Fulfilled Prime programs. With 18 new warehouses opened in the third quarter of 2016, Amazon clearly expects to see markedly higher sales volume this holiday season.
Adjust your inventory, folks. According to a recent survey, men and millennials are more likely to shop and spend more on Black Friday and Cyber Monday this year. The best part of this survey? It found that 78 percent of avoidant shoppers would rather shop on Cyber Monday.
Keeping your workforce inspired on Black Friday isn’t just for brick-and-mortar stores – it’s crucial for ecommerce retailers, too. Many companies are closing for Thanksgiving Day since sales have been proven to be lower and to keep employees happier during the holiday shopping season. Implementing strategies to keep your employees motivated can make all the difference.
Projections for ecommerce numbers are still shifting rapidly, meaning retailers will have to stay on top of every little detail going into this weekend and the holiday season. While numbers are still expected to increase compared to last year, post-election predictions have varied. Some retailers have shifted their strategy, extending deals before and after Black Friday and Cyber Monday, and are experiencing some success with that approach.
Still looking for advice about how to get your ecommerce business ahead during the holidays? Our CEO Alasdair McLean-Foreman shared his top tips with Internet Retailer.