When you need to buy something – curtains for your living room, a pair of running shoes to replace your beat-up pair, that book you’ve been meaning to read – do you start your hunt in a physical store, or by browsing Amazon to gauge the selection on the market?
If you thought Amazon, you’re in good company – 44 percent of consumers begin their buying journey on the site. Retail and ecommerce are rapidly evolving, both in terms of the way customers prefer to shop and the channels on which vendors are most successful. In both regards, Amazon is leading the charge while brick-and-mortar stores are closing locations.
However, for small ecommerce businesses looking to gain traction on Amazon, the competition can seem fierce – the platform is home to two million sellers seeking customer attention, and that includes Amazon itself. To rise above the masses and get your products in front of the customers that matter most, it’s critical for retailers to get familiar with SEO on Amazon. They should also be able to confidently answer the below questions:
- Which factors define our product’s search rankings on Amazon?
- Is the Fulfilled by Amazon (FBA) label really worth it?
- What about using Amazon Sponsored Products?
- Once customers land on my product page, how can we maximize conversions?
- Our product pages are chock full of keywords. Why are we not being found in the search rankings?
- Will we risk a negative impression on customers if we invite them to leave reviews?
Our latest SlideShare, “How to win on Amazon: Grow your business in the ecommerce future,” addresses these questions and more. Click through the below slides to learn how your organization can evolve – and succeed – in the changing retail industry.