When we got together with BigCommerce this month for a webinar about “How to Use Amazon to Grow Your Ecommerce Brand,” we knew there’d be a lot of fast-and-furious information for retailers. In case you missed it or you need a reminder on the highlights, here they are – the key takeaways, by the numbers, for every retailer trying to win on Amazon.
This is the percentage of consumers who begin their purchasing quest on Amazon. If you want to optimize your business, you need to make it as easy as possible for your target market to find you online. For retailers, Amazon is THE search engine to focus on today.
This is the number of fulfillment centers Amazon has in the U.S. today, up from only 60 in 2015. Not coincidentally, Amazon Prime is now available to consumers in 27 U.S. cities, as opposed to only ONE in January of 2015. Here are a few more numbers that matter when we’re thinking about the long arm of Amazon: 77.5 million people live in zip codes where Amazon promises them same-day delivery, and for consumers who live in London, delivery time is down to one hour. Obviously, more people in more places are learning they can get what they need fastest from Amazon – and its third-party retailers.
This is how much retailers report their total sales rise when they start selling on Amazon. Fulfillment by Amazon (FBA) gives brands the benefit of an operations and logistics machine they could not otherwise hope to have, and that is reflected in sales numbers.
This is how many critical elements go into getting your products discovered on Amazon. They are: fulfillment, price, conversion, reviews and relevancy.
Retailers who sell via Amazon and eBay today are well covered, but that won’t always be the case. There are 1,000 retailers in the Walmart marketplace, and that number will grow. The big-box store is going directly after Amazon, and it’s not alone. Pinterest and Facebook want to become commerce channels too. The future of e-commerce is dynamic and broader than just one platform, although it might not feel that way today.
Teikametrics helps retailers drive growth in e-commerce marketplaces. Learn how in this free test drive of our data analytics tools.