Last week, Teikametrics CEO and former top Amazon seller, Alasdair McLean-Foreman, did a webinar teaching sellers how to master product sourcing for FBA. Since there were some questions we weren’t able to get to, we wanted to compile all of them and go over the answers in this blog post. If you would like us to go into more detail on a particular topic, please let us know in the comments section below.
What do you mean by MAP pricing?
MAP pricing refers to the Minimum Advertised Price, and in theory protects the manufacturer by preventing you from selling below a certain price. According to the U.S. Small Business Administration, “you are limited to advertising MAP-protected products at a certain price, but you can sell these products at any price you choose (often guided by the Manufacturer’s Suggested Retail Price or MSRP)”.
We are a new brand and using Amazon FBA. Currently, all the products are manufactured and retailed by us. We are looking to increase the sales by getting resellers to sell our brand. Can your Brand Accelarator program help set that stage?
Unfortunately, finding resellers is not something we do with our Brand Accelerator Program. We help sellers optimize their product listings, manage Amazon Sponsored Product Ad campaigns, generate product reviews, increase brand visibility, and more. You can find out more details about Brand Accelerator here.
How many clients are using FBA to fulfill Ebay orders? Do you see people that are using Jet, Ebay, and Sears using FBA integration from their stores to FBA?
We don’t have this information regarding our clients, but we know this is something a lot of sellers do. Jet is currently only allowing fulfillment by merchants.
I have had a few key brands completely stop all sellers on Amazon and just sell on Amazon themselves. Have you seen this as a problem?
Yes, this is something that happens frequently. By continuously sourcing new brands and diversifying your brand portfolio, you will be able to minimize the possibility of this happening to you.
What’s the difference between Jumpstart and repricing?
Jumpstart is our seller incubator program that allows smaller sellers to get the full benefits our of suite of tools for a fraction of the price. Repricing is included in this package. You can find more details about Jumpstart here.
Can you put the tradeshow link in again? I had to switch to my tablet and don’t have it.
You can find the trade show calendar we showed in the webinar here.
How do you convince a supplier to give you an exclusive FBA arrangement?
This is a great question. Exclusive agreements are usually something that come with time, once you’ve built a successful and trusting partnership with that supplier.
However, there are ways you can pitch your value to a supplier that will help you gain exclusivity. You can prove the potential you have as a partner by providing data. This includes, but is not limited to, your sales performance, customer geography, product reviews, sales rank, or seller coverage.
Show your supplier that you are low risk, and you are more likely to gain access to an exclusive arrangement.
Sales ranks in Amazon are a moving target and vary by category (i.e. it changes, daily, sometimes hourly). How do you gain valuable insights from such metrics?
In major categories, sales ranks under 20,000 are slightly more stable. Since everyone’e business is different, you would need to determine the right strategy and target sales rank for your business, which is something we help sellers with at Teikametrics. To learn more about how we can help, please schedule a call with one of our Amazon experts here.
How is the sell through rate calculated?
You can calculate your sell through rate by dividing the number of units sold by the sales period you choose to select.
Kind of a question from 10,000 feet …So why wouldn’t anyone we approach at a trade show, once they know that we will only be selling their products through FBA, simply do it themselves?
That’s a great point, and one that brands are also realizing. As a result, we’ve seen a trend of brands going direct to consumers using Amazon FBA and resellers developing their own brands so they can be in control of their products. However, some brands avoid selling directly to consumers because it can causes conflicts with their wholesale clients and just isn’t a part of their business model.
Is the price for the FBA Saas software monthly?
Yes, our software is month to month. You can find pricing for our different packages here.
Can you really monopolize the Buy Box as a “sole” or “exclusive” seller with the threat of rogue sellers taking over the Buy Box by lowering prices, etc. ? If so, how?
The key to monopolizing the Buy Box is ensuring you monopolize the inventory itself. One tactic for doing this is buying out all of a brand’s stock, or focusing on closeout/discontinued items. Another is to go private label so you can own the listing.
Going back a few slides, do you help resellers and brands work with Amazon on exclusivity between the two? Mainly to keep out cheap knockoffs?
Yes, this is something we help clients with who are part of our Brand Accelerator Program. You can find out more about BAP here.
Will you be considering a type of product that has a much lower monthly fee for those of us that are really only starting out but have aggressive business growth plans, and will be able to add on additional Teikametrics modules as our business scales up?
We have a seller incubator program called Jumpstart that scales as you scale, and the minimum price is $990.
Adding new products has been something we’ve thought about. However, we aren’t sure if there needs to be synergy between what we sell now and any future products.
One of the benefits of selling on Amazon is that you only need to sell what is profitable for you, unlike most brick and mortar stores. You are not limited to any particular category. The more you diversify your portfolio, the better!
What is FBM?
FBM means “fulfilled by merchant.”
Can I download this webinar? I unfortunately have to leave soon.
You can watch the recording of the webinar here.
How is the Product Scout view that is in the webinar sorted? Can I get all ASIN’s by brand or is that a custom scout?
Within the product scout tool you have to research by brand name. You can also request UPC scouts instead. We could run those outside of the interface.
I’ve heard rumors of Amazon eliminating merchant fulfilled listings and going exclusively with FBA, have you heard this? I think they are trying isolate their buyers to FBA, and are controlling marketing collateral that diverts customers away from Amazon.
It is true that Amazon is trying to prevent sellers from redirecting to their own website, this is why Amazon is discontinuing Product Ads. As far as eliminating merchant fulfilled listings, we don’t want to speculate on that, but it is possible.
Do you have a strategy to deal with Amazon retailers when they are sourcing a brand as an unauthorized distributor and violating their MAP policy? Do you have any strategies for identifying grey market sellers? Helping with MAP is a very strong value proposition for brand exclusivity.
The strategy would be different from seller to seller, and this is something that we help our clients with. If you would like to find out more about how we do this please book a call with one of our specialists.
Amazon is growing increasingly competitive. Often the market gets flooded with “Gray market” sellers who are off-MAP price. Does Teikametrics offer any tools for tracking the competitive market, Buy Box, etc.?
Yes, we do offer tools for tracking competitors. Please book a call with one of our specialists so we can discuss this in more detail.
Can I export your Product Scout to XLS?
Yes, you can.
Do you have a mobile app for the Product Scout, so that we would be able to use it at trade shows as we are looking at products?
We do not have a mobile app, but you can access our software wherever you are able to connect to WiFi.
Do you have a product just for analyzing product sales, GM, & net margins/revenue per chance?
How much data history for Amazon items does it hold? Is it up to the minute, an average, since the last update? How long is it before updates?
How do I know our competitors’ rate of selling for their product portfolio? And how may we prevent my data leak? It sounds contradictory. Anyhow, current SellerCentral offers nothing.
There is no way to track this other than estimating based upon the sales rank and number of sellers selling that product.
Can the data be collected also on European Amazon (Amazon.co.uk, Amazon.de,…) or you are able to collect and connect the data for Amazon.com?
Yes, we are able to work with all of those marketplaces.