Prices for top toys rise by the hour
by Kate Mansey Published: 25 November 2012 in The Sunday Times
THE price of a product on Amazon’s website can change more than five times a day as aggressive “third-party” sellers capitalise on this year’s most popular Christmas toys. A Sunday Times investigation found that in some cases customers are being charged substantially more than the manufacturer’s recommended retail price. A Furby toy soared from £71.70 to £84.95 within six hours, despite having an RRP of just £59.99. The Nerf N-Strike Elite Hail Fire, a toy gun, was priced at £43.99 on Wednesday but rose to £49.11 on Thursday, while the same product was on sale at Tesco Direct for £33.74. The Lego Friends Olivia’s House rose from £89.99 to £92.49 — more than £20 higher than the manufacturer’s recommended price.
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