A common question received from Teikametrics clients is ‘How do I compete against Amazon?’
We were posed this topic by Internet Retailer Magazine in an article titled: “The Risky Rumba with Amazon” and discussed the strategy of product bundles and unique products that Amazon would not be able to directly retail.
Of course, by eliminating Amazon completely as a competitor with a unique listing, you will be able to sell without fearing the aggressive repricing of Amazon. The issue with this strategy is the fact that a new, virgin listing will not receive the traffic and demand from browsers. As a merchant, is there a way to remain on the high traffic listing and compete directly with Amazon?
As a specialty software company with a focus on bespoke customization, we’ve implemented a number of techniques to enable our clients to compete against the 800lb gorilla. Using deep data analysis and by identifying opportunities where an alternative strategy is possible, we’ve successfully implemented techniques such as ‘Yo-Yo’ repricing to automatically grab Buy Boxes from Amazon.
Do you have products where you are competing against Amazon directly but are afraid of direct competition? If so, get in touch with our expert team, there might be an opportunity to turn a previously dormant high demand product into a micro cash-cow for your Amazon store!